It's very likely that you know people in the exact niche you want to help. If you don't know people in the niche, your friends, family, or colleagues will definitely know. Podcasting is an effective strategy for building authority in your niche or industry, as it provides another channel for potential customers to find you. If you're new to the world of podcasting, you have a couple of options to get started.
Appear on other people's podcasts or create your own. While the latter will require a little more time and effort, having your own program is a useful pillar in any organic marketing strategy. Before doing anything that involves active promotion, make sure you take the time necessary to create a specific niche for your business, meeting a specific market demand. Not only will this increase your credibility with potential customers who read your marketing material, but it will also greatly favor referrals in the future, as people with whom you establish contacts will begin to see you as a specific person for a specific job.
Social networks are a huge place where billions of people share and search for information every day. Facebook alone has more than 1.8 billion daily active users. Connect with at least 100 people who could be your best customers. If you train business clients, LinkedIn is the ideal place.
Not only can you show your experience by sharing updates and tips, but you can also send connection requests directly to people who could be great customers. Online coaching is a huge industry, with countless coaches working in countless online business niches. While there are many different factors that can determine the success of an individual coach, one thing that all successful coaches have in common is a constant stream of high-quality clients. So, it's time for you to step in as a life coach with a four-week series on how to deal with stress during the holidays and teach them how to overcome it.
Regardless of the coaching services you provide, there must be a target audience interested in your products or services. Once you've defined the specialty of your online coaching service, you'll need to demonstrate to potential new clients that you're the type of expert you intend to be. This is a common mistake that many new coaches make, and it often only makes it more difficult to show your true value to people who have the potential to constitute the core of your client base. Take note of the things that come up and respond to every response you receive to keep the conversation going and possibly present your training offer to them.
With so much emphasis on social media, many life coaches are completely skipping email lists. It will take more time and effort than participating in other Facebook groups, but it could become a great place to learn about the difficulties of your potential customers and try new training packages. Especially when you're running an online coaching business, you want to create permanent pathways to your business so that people can find you based on the value you offer. With each client you work for, contact them at the end of your training and ask them to support a specific skill on LinkedIn and a testimonial quote that you can highlight on your LinkedIn profile.
Once you've spent time becoming an established specialist, referrals will start coming naturally, as people in your client base will see successful people from the same circles who entrust their training needs to you. And you never know when a coach you met in an online group might invite you to participate as a guest on their podcast or become the perfect co-facilitator for a group program you want to launch. If you're a coach struggling to get new clients, this post will teach you how to attract more of your ideal clients at the right times.